Outcome
The Shopping Spree Haven’s e-commerce initiative
Enhancing Business operations for an E- commerce business
Insights gained from this will help in better decision making and increase in revenue growth, improve order processing time, thus increase in customer satisfaction. Also, it will help identify and increase in cross-selling opportunities, boosting overall sales and customer engagement.
Problem Statement
Improving Business Operations through data analysis and understanding user behavior.
Techniques / Skills
MS SQL, Data Exploration, Data Extraction, Data Cleaning and Transformation
Tools
Microsoft SQL Server Management Studio (SSMS)
Please check the this link SQL Project file - https://github.com/anupsinghgahlod/SSHInc.ecomm
GitHub link
Measurable Outcomes
Increase in revenue growth.
Improving order processing time (increasing customer satisfaction)
Increase in cross-selling opportunities, boosting overall sales and customer engagement.
By effectively utilizing data and implementing the insights gained from their e-commerce operations, SSH Inc. envisions significant improvements in various aspects of their business, leading to sustained growth and success in the competitive market.
Benefits
Improved Decision Making: By analyzing data from different sources, SSH Inc. can make more informed and data-driven decisions for their e-commerce platform and physical store, resulting in enhanced efficiency and customer satisfaction.
Optimized Processes: The data operations performed on the organized dataset, including data cleaning, transformation, and extraction, will help identify areas for process improvement. By streamlining operations, the company can increase productivity and reduce operational costs.
Enhanced Customer Understanding: The insights gained from data exploration and customer behavior analysis will allow SSH Inc. to better understand their customers' preferences, shopping patterns, and needs. This understanding can lead to personalized marketing strategies and improved customer experiences.
